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Rich Skrenta and Valleywag both have good articles on how to beat Google in the search engine game. Those two articles combined are worth reading and I agree it can be done.

Of course the given in here is you have to deliver the goods in the form of good search results. Some requirements:

1. Relevant results: you cannot deliver crap. Relevence is decided by the public users . With that said you really do not need to beat Google on relevency only match them.

2. Your own index: using somebody elses search index won't do, it has to be your own index.

3. Fresh: The index needs to be regularly and constantly updated so as not to be stale.

4. Size: It has to be a big index and you have to be agressive about finding new pages to spider.

5. Agressive and deep spidering: You have to index dynamic url's and do so agressively.

But after doing that you can carve out a niche and do some proper marketing and you can probably take some significant market share away from Google.

For index and algo quality I think Yahoo could pull this off. 'Live' is not there yet and neither is Ask.

Some real American Conservatives are standing up to the Neo-cons and the erosion of civil liberties by the Bush Administration with the collaboration of Congress.

Source: The Liberty Papers